In an environment of increasing competition and decreasing college enrollment, Martin University needed to be strategic about attracting new students. Polis developed a market analysis to discover target areas throughout Indianapolis that matched Martin University’s marketing and enrollment goals, then analyzed those areas to provide actionable information recruiters can use.
![students in graduation gowns holding diplomas](https://polis.indianapolis.iu.edu/wp-content/uploads/2022/08/academicdevelopmentphoto.webp)